Bethany McLean has had a front row seat to the last few decades' biggest business debacles. After breaking the story of fraud at Enron, she has gone on to write books about the financial crisis, the housing crisis, and trouble in the oil industry. For all that, McLean is optimistic about the potential of business done right. In this video interview, McLean shares her insights on spotting fraudsters, avoiding short-termism, the difference between rules and principles, and the effect of social media on business transparency.
We can tell a better story about business. First, we need to recognize how cooperation—and not greed—makes business tick.