Bethany McLean has had a front row seat to the last few decades' biggest business debacles. After breaking the story of fraud at Enron, she has gone on to write books about the financial crisis, the housing crisis, and trouble in the oil industry. For all that, McLean is optimistic about the potential of business done right. In this video interview, McLean shares her insights on spotting fraudsters, avoiding short-termism, the difference between rules and principles, and the effect of social media on business transparency.
Here's how to avoid turning your moral talk into a "vanity project" and instead keep it focused on the people and the causes that matter most.