Advancing Values [Video]

By NDDCEL Staff

Rick Lenny, Former Chairman, President, and CEO of Hershey

 

 

Rick Lenny describes how to uphold and emphasize values in an organization. He expresses the importance of environment, leadership, and integrity to promoting values and ethics.

Teaching Notes

Use the following prompts to facilitate a guided discussion on this installment of Walking the Talk: Insights on Putting Ethics into Practice.

Reflect upon Rick's statement: "It's easy to live the values when things are going well. It's not so easy when business is bad." What does he mean by this? 

In what ways did the companies mentioned or Rick himself set the tone for ethical behavior at their organizations? Which methods do you believe are the most effective? Why?

Did Rick's claim that values are aspirational resonate with you? How have you seen examples of this reality manifest in your career? In others' careers?

How does the example of the extra trucks speak to the concept of a long-term view of success? How does it relate to ethical decision-making and strategy?

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